Resources and insights

Mia Ward on building a design system people want to use

Our Head of Design on tokens, naming, saying no, and why DrumKit’s own system is its first customer.

Written by

Caitlyn King

Published on

22 Sep 2026

File under

• Interviews
• Design

Design

Mia Ward on building a design system people want to use

Our Head of Design on tokens, naming, saying no, and why DrumKit’s own system is its first customer.

Caitlyn King22 Sep 2026

3 posts tagged SaaS

• 

  Customer Success

  Onboarding that customers finish

  We rebuilt our onboarding around one question: what does a new team need in its first ten minutes?

  

  Mason Phillips9 Jun 2026
• 

  Management

  Why we price per editor, not per viewer

  Viewers and commenters are free on every plan. Here’s the reasoning, and the numbers behind it.

  

  Amélie Laurent5 May 2026
• 

  Customer Success

  Support at scale with a team of five

  How a small support team answers thousands of questions a month and still says hello properly.

  

  Mason Phillips28 Apr 2026